As dean of Duke’s Fuqua School of Business, Bill Boulding, speaks frequently with the business community. Lately, he’s been fixated on a single message about the opportunity business has right now to improve society.
“Now that we have gotten into this position where business has a moment, where we are trusted, we cannot fail,” Boulding said.
Boulding cites the Edelman Trust Barometer as evidence of a shift in the public’s attitude toward business. The global survey shows business is not only the most trusted institution compared to governments, non-governmental organizations and the media, but also that it is the only institution the public views as both ethical and competent.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]